Sippcentre products and services are provided by AJ Bell, which includes AJ Bell Holdings Limited and its wholly owned subsidiaries.
Founded in 1995, AJ Bell is an ambitious business that is committed to continuous and progressive development. Our success depends on a reputation that has been earned over many years. With an ongoing commitment to provide a high quality and cost effective service in a rapidly developing market, we remain one of the fastest growing businesses in our sector. We are the largest privately owned provider of self administered pensions and institutional stockbroker services in the UK, with assets under administration now exceeding £17.5 billion. In 2011, we expanded our investment product range through the introduction of ISAs and GIAs for our Sippcentre and Sippdeal brands.
Innovation lies at our heart and we constantly challenge convention. Through creative thinking and insight that seizes the initiative, we aim to lead our markets with cutting edge products. We provide our customers with a groundbreaking choice of control, investment choice, low-cost delivery and online functionality.
We operate to best practice corporate governance standards that allow us to manage risk prudently and professionally. In doing this, our aim is to maximise long-term growth and value for our shareholders. We have never provided financial or investment advice. We operate exclusively on an execution-only basis, whether directed by the pension scheme member, their adviser or by our institutional clients.
The dedication of our staff in striving to exceed the high expectations of our customers has allowed us to enhance our reputation across the financial services industry. Our service delivery and product propositions have been recognised by us winning several prestigious SIPP industry awards. These awards recognise service and product excellence and are voted for by clients and advisers. Whilst these awards are positive, they act as a reminder that we cannot rest on our laurels.